Hispanics Are Really More Social
We re-read this blog entry from Lee Vann, CEO of Captura Group, and thought it was worth re-posting. It is great information for anyone communicating with or marketing to U.S. Latinos. As a follow up...
View ArticleAnother Reason To Be Paying Attention to the Hispanic Market
What the mid-term elections tell us about U.S. Latinos In the days leading up to the mid-term elections, the Latino voting segment was the source of much conversation. The general question was “how...
View ArticleGETTING THE MOST OUT OF SOCIAL MEDIA
Tuesday, December 7th, 2010 8:30 – 10:00 am The Axis Agency 919 Third Avenue 14th Floor – Jack Morton Cafe New York, NY Join us to hear Sree Sreenivasan tell us what communicators need to know about...
View ArticleReaching Bicultural Latinos and the Evolution of Media Outlets
By Andy Checo, Edelman Multicultural Mexican author, Octavio Paz once wrote “I am not at the crossroad: To choose is to go wrong.” That is exactly the mindset of bicultural Latinos. We have no need to...
View ArticleBlog Showcase: PapiBlogger
Papiblogger PapiBlogger is the nation’s first bilingual web site devoted to showcasing creative parenting tricks for fathers and mothers. Together with its Facebook fan page and its Twitter page , the...
View ArticleGETTING THE MOST OUT OF SOCIAL MEDIA
Tuesday, December 7th, 2010 8:30 – 10:00 am The Axis Agency 919 Third Avenue 15th Floor New York, NY Join us to hear Sree Sreenivasan from Columbia’s Graduate Journalism School and Alberto...
View ArticleHispanics are Important Mobile Marketing Targets
– More than Eight in Ten Hispanic Adults Use a Cell Phone – Hispanics More Likely than other Cellular Users to Text Message – Hispanic Smartphone Growth Rate Outpaces that of Total Population NEW YORK...
View ArticleHispanic Corporate Social Media Survey Launched to Gauge What Fortune 1000...
- Fortune 1000 PR pros, CMOs, and other senior brand managers are urged to participate in the survey at http://bit.ly/hcJctk – The Hispanic Public Relations Association (HPRA) and Hispanicize,...
View ArticleHispanic Social Media Programs Are Lagging, but Are Poised For Growth,...
Results of first TeleNoticias-LatinoWire Hispanic Social Media Survey NEW YORK, NY (April 25, 2011) –Hispanic social media programs lag social media programs for non-Hispanic audiences by a two to one...
View ArticleWe’ve never done this before, our Leap Day offer
Ok…we’re not sure why we’re doing this, because we’ve never done this before. Perhaps we are inspired by Leap Day. After all, it only comes once every four years! So, here’s our Leap Day Offer. We...
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